The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing er en fagbog om, hvordan virksomheder kan bruge prissætning som et strategisk redskab, frem for blot at lægge en avance oven på omkostningerne. Thomas T. Nagle behandler pris som forbindelsen mellem den værdi, kund...
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing er en fagbog om, hvordan virksomheder kan bruge prissætning som et strategisk redskab, frem for blot at lægge en avance oven på omkostningerne. Thomas T. Nagle behandler pris som forbindelsen mellem den værdi, kund...
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